Developing a software application is often simpler then selling it. In fact it can be a difficult task making your product known to others. It might be the very best software in the world but your competitors will usually win if you don't do a couple of public relations.

In this post I want to show you how you can sell much more of your software while still not spending much money. This is more importantly whenever your products have a low cost.

There are basically four methods to make your product recognized.


1. SEO - Search Engine Optimization
SEO stands for Search Engine Optimization. It is a very complicated subject and requires a lot knowledge. But once you understood it, you will see that this is the most cost efficient way. There are a lot great web sites like seochat who teach you all about SEO in detail. SEO is focused on optimization of your homepage. If you maximize your products web site and place enough keywords into it, take care of the HTML syntax and rules, then customers will discover your product much easier when they utilize a search engine like Google, MSN or as well.


2. Software Submitting
The best way to have more visitors is to submit your own product to download and software web sites. By doing this you will have your product listed on more then your own web site. The customers may not directly buy the software from you but through the software site who will then (depending on your buy system) get a part from your income (see part 4 Payment provider).
It may be very time consuming to submit your own product since you have to fill out plenty of web forms with details about your own product. This can be a very uninteresting task of account creation, validation by mail, captcha codes input and so on. It is possible to avoid this through either letting some submission company do this or by using utilities that will do it all to suit your needs. I might always choose the tool solution ever since then you have complete control over the submitting process. I have used several products over the time and must say that there are essentially three to choose from; RoboSoft, PromoSoft as well as GSA Auto SoftSubmit.

Robosoft is known for having many options in it such as Dynamic PAD or RSS Submission. Anyway most of these options are useless and rarely ever used by regular software submitting.

PromoSoft is better in my eye since it recieve more web sites to submit to that particular RoboSoft and the interface is much better designed. But all in all both software solutions the actual same job.

However I have been making use of GSA Auto SoftSubmit for longer now and it works much better then the other two. It may submit your software to more the other site at any given time (multi threading), making much faster processing. The GUI is much easier to use and more easy. And the on top of that is actually, that it has more then 9000 so called providers in it. That is more then twice as much seeing that RoboSoft and PromoSoft possess included. Unfortunately not all of the providers are download submission sites. In any case as long as it lists your application in the right category (Computer: Software program for the listing submissions) it should be OK.

This is the most simplest and efficient promotion method. But since always, there exists a drawback. All the products above require a registration code to be fully functional. However in my eyes it is worth the money since you will sell much more of your item than before.


3. PPC - Pay per Click
PPC means Pay per Click. This may meet your needs if the costs for your product are not to lower and if it is not a distinct segment product like science only. The best recognized PPC system is most likely Adwords from Search engines. It has relatively high costs but since all your advertising is visible on the most widely used search engine, it is worthwhile. When you have successfully finished some SEO it is possible to cut the expenses for this advertising solution and probably end advertising by using it. May good solution to be noticeable very quickly without much extra function. Of course the expenses can grow really fast as well. However having a try along with Adwords may be beneficial. It can't hurt.


4. Payment supplier
You might have a transaction providers already since you sell products online. A lot people use PayPal but it isn't that good when it comes to software program. Most buyers nevertheless like to buy with credit card and also without having to care about a PayPal account. There are plenty transaction providers especially made for software designers. One of the best known systems is RegNow. There are many the also less expensive providers but this might be probably the most used one particular. And good reasons to utilize RegNow. Not only that it could handle all tasks for the order process (create registration key, deliver software program, create software upon CD, ship the product by mail purchase, fraud security... ) however it can also be used to have your software being promoted by other RegNow affiliates. When you have setup an item in your RegNow accounts, you can determine how much of the profit another customers gets if he promotes the product for you personally. This promotion is also done within other payment techniques, but RegNow is accepted by many download sites. Your product will be listed on many other websites automatically after you have setup your own product.

Bottom line
There are many ways to advertise your products online. Not one of the four talked about methods will work 100% for you but they are a begin. Especially if you order a submission software like GSA Auto SoftSubmit you will definately get good results quickly.